Social Media Marketing

How can I assist with Social Media Marketing?

I am a social media marketing agency who specializes in Social Media campaigns, content generation, marketing and reporting.

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

What Is Social Media Marketing?

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.

Here are some questions to ask when defining your social media marketing goals:

What are you hoping to achieve through social media marketing?
Who is your target audience?
Where would your target audience hang out and how would they use social media?
What message do you want to send to your audience with social media marketing?
Your business type should inform and drive your social media marketing strategy.

How Social Media Marketing Can Help You Meet Your Marketing Goals

  • Increasing website traffic
  • Building conversions
  • Raising brand awareness
  • Creating a brand identity and positive brand association
  • Improving communication and interaction with key audiences

The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!

Social Media Marketing Include

R

Account Setup

I set up your social media channels to represent your business professionally.

Social Media Campaings

For sales funnels, competitions or product offerings

Monthly Social Media Management

To assist in keeping your business relevant and in front of your followers.

Social Media Account Setup

R 550.00

once off

Profile Picture

Header Image or Video

Company Information

4 – 5 Template post designs

Target Audience Setup

All passwords and admin rights
supplied to client

Social Media Management

R 550.00

per month

Content Generation

Design of all social assets

Instagram specific grid design

Targeted adverts

Target Audience Setup

Suggestions of media spend budget

Reposting of relevant content

Social Media Campaigns

R 750.00

per month

Content Generation

Design of all social assets

Setup of Facebook Business Market Place

Target Audience Setup

Suggestions of media spend budget

Reporting & Analytics

WEBSITE AND SOCIAL MEDIA CHANNELS INTEGRATION:
I INTEGRATE YOUR CHANNELS WITH YOUR WEBSITE TO MARKET TO YOUR WEBSITE VISITORS THROUGH SOCIAL MEDIA.

Frequently Asked Questions

Do I really need Social Media?

The answer is yes. Let me explain why.

Just because you do not take an interest in Social Media doesn’t mean Social Media won’t take an interest in you. There are people leaving reviews of your products, complaining, asking questions. You might not see all that but your potential customers and your potential employees will. That’s because they will Google your company (or the product category) before buying or going for an interview. Research shows that 80% of people do that.

Social media is where your target audience is. Apart from maybe a couple of rare exceptions, people of all ages, interests, and socio-economic statuses are on social media. Every popular Social Media platform has a bigger reach than all TV channels combined.

The slow and painful death of traditional advertising. No doubt, TV, radio, and billboards were powerful once. However, at some point, there was so much advertising that people became immune to it. Our minds learned to filter out anything that looks like an ad. And, pay attention, Social Media Marketing doesn’t look like an ad. The whole idea of Social Media is to be an informational and entertaining channel as opposed to a promotional one. 

If done right, Social Media marketing creates trust and loyalty by destroying a harming impression to businesses feeling that they are a “corporation”, a “system” that is made to only suck the money out of the customers. Social Media shows that there are real people working for the company.

Social media facilitates word-of-mouth marketing. People don’t listen to companies, people listen to friends. So when they see a friend on Facebook “liking” a company page, they are more inclined to believe that they truly sell good products.

And so many more reasons.

Do I need a Social Media Manager?

Many business owners are lost between believing they need an SMM specialist and not wanting to pay someone to “just go on Facebook”. So first, let’s write down what should Social Media Marketer actually do:

  • Manage a publishing calendar;
  • Schedule posts;
  • Curate content;
  • Monitor brand mentions and keywords;
  • Engage with customers and partners (i.e. reply to all comments, reviews, questions on Social Media);
  • Review analytics and determine next steps;
  • Follow up with connections and on projects;
  • Run experiments to optimize social media posts.
What should you post?

You should post relevant content that is interesting and/or entertaining to your potential customers. Sounds hard? It really isn’t, if you know your target audience.

Imagine you are selling pizza. What is your target audience interested in? In how all these things work; what pizza topping is the best; why in the world would you need salami on your pizza. 

If you are stuck for ideas, you can always ask customers directly what they would like to read about. You can also follow influencers in the niche to get inspired and to share their valuable content. Truth is, the more you write, the more you discover unexplored topics or topics that can be looked at from a different angle.

How often should I post?

Buffer conducted a study that answered this question very precisely:

  • Twitter – 3 times per day. Engagement decreases slightly after the third tweet.
  • Facebook – 2 times per day, at most. 2x per day is the level before likes & comments begin to drop off dramatically.
  • LinkedIn – 1 time per day. 20 posts per month (1x per weekday) allows you to reach 60 percent of your audience.
  • Pinterest – 5x per day, or more. For Pinterest, the more you post the higher the growth is.
  • Instagram – 1.5 times per day, or more. Major brands post an average of 1.5 times per day to Instagram. However, there’s no drop-off in engagement for posting more, if you can do it.
  • Blog – 2x per week. Companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.
What time should I post?

A study by Buffer found that:

  • The early morning hours appear to be the time in which tweets receive the most clicks, on average.
  • Evenings and late at night are the times when your tweets receive the most favorites and retweets, on average.

This other study found that best times to post on other social networks are:

  • Facebook  1-4pm weekdays;
  • LinkedIn 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday;
  • Instagram  5-6pm weekdays and 8pm on Mondays;
  • Pinterest  2-4pm and 8-11pm weekdays with weekends being the best;

Keep in mind that times to post depend on your target audience, so do test instead of blindly following the suggestions above.

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