Search Engine Optimization

What is SEO (Search Engine Optimization)?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

You have a website, but Google does not know automatically that your website exists.  You first need to “index” your website and then “rank” in the search engines.  Your website may be indexed in the search engines, but not ranking in the top 10 for specific keywords, and if it is not ranking in the top 10, then it may as well be dead.

Increasing the visibility of your website on Google, increases the traffic to your website.

 

Do Not Expect Search Engine Rankings Within The First Three Months

For best results you should sign up for the advanced SEO package.

 

Google Analytics

I primarily use Google Analytics to track and improve key website goals.

I also use Google Analytics to track all your website activity and gain key insights on your website audience. This is also one of the tools we use to create marketing campaigns via Google Ads and track the ROI.

The opportunity of your brand with the correct SEO and Google Analytics strategy in place is truly limitless.

SEO Include

b

Keywords

Market targeted keywords

Link Building

On-Page and Off-Page linking

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Meta Data

Meta Titles and Meta Descriptions

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Google Analytics

Reports to present traffic to your website

Basic

Local & Moderate Rankings

R 1 200.00

per month

For Local & Moderate SEO Competition

Includes 1 – 4 Pages Optimized

3 – 6 Months for results

Standard

For Moderate to Hard

R 2 200.00

per month

For Moderate to Hard SEO Competition

Includes 5 – 10 Pages Optimized

6 – 9 Months for results

Advanced

Tough SEO

R 4 200.00

per month

For Tough SEO Competition

11 – 20 Pages Optimized

6 – 12 Months for results

*Once Off Fee

Depending on the amount of pages that need to be SEO’d there will be a once off fee to do on-page SEO on your website based on my hourly rate of R350.00.  Each project is quoted according to the needs of your website.

I may wave this fee if you sign up for any of my SEO packages for a 6 or 12 month period.

Frequently Asked Questions

Do I really need seo?

Short answer: yes, yes you do.

Why? Picture all of your website visitors as a massive cake. For the average website, 50% of that cake will come from search engines like Google.

Search engines are a discovery tool, meaning that many of these website visitors are discovering your website for the first time. As more and more people discover your website from search engines, you’ll see each other traffic channel (email, social media, etc.) increase as well. In other words, as this part of your cake gets bigger, the rest of your cake will get bigger as well.

How does SEO work?

Search engines look at 3 primary factors when trying to understand all of the websites in their index: authority, relevancy, and crawlability. We’ll skip crawlability to keep things simple. Crawlability gets more into the technical side of SEO, and ain’t nobody got time for that.

Authority is a measure of how reputable your website is in the eyes of Google and other search engines. Sticking with our cake example, authority is a measure of how big your cake is.

Everybody loves cake, so focus on making yours as big as possible.

Relevancy helps Google to understand what your website is about so it can send the right people to your website. In other words, Relevancy is all about making that 50% of your cake that comes from search engines taste better. Nobody wants a lot of stale cake, so as your cake gets bigger, it becomes more and more important to focus on relevancy.

If you type “accommodation” into Google, Google will sift through trillions of webpages and order them based on how trustworthy they are, and how relevant they are to “accommodation”.

How do I improve my website's authority?

The best way to improve your website’s authority is to get other authoritative websites in your industry to link to your site.

Google looks at the other websites that link back to you as the strongest signal that your website is trustworthy. Google looks at how many backlinks you have and how trustworthy these websites are.

Think quality over quantity here. One link from any news site in your country will help your website rankings significantly more than a link from 50 brand new blogs.

How do I improve my website's relevancy?

Start by identifying the words and phrases that your customers are searching for online, and update your website copy to better reflect those words and phrases. If you sell stationary, make it easy for Google to understand that your website is about stationary.

For more advanced SEO, try working with any of the following keyword research tools to identify the greatest keyword targets for your business: Ahrefs (paid), SEMRush (paid), Google’s Keyword Planner (free), and Moz (paid).

Add these words and phrases to your header tags, title tags, alternate text, inlinks, etc.

Can people find my site on Google right now?

The easiest way to test this is to go to Google and type in “site:[mydomain.com]” and see if your website pops up. For example, to check if ERC Design was indexed, I would type “site:ercdesign.com” into search engines.

If your website doesn’t pop up after doing this search, then your site isn’t on Google right now. To fix this, add your website to Search Console and submit your sitemap after verifying your site.

Struggling to find your sitemap? Try typing “[mydomain.com]/sitemap.xml” into your browser. In most scenarios, this will pull up your sitemap, or at least redirect you to your sitemap page. If this doesn’t work, then we have a lot of work to do.

Schedule a call with me and I will help you get started.

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065 825 9703

info@ercdesign.web.za

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