HC Heat-Exchangers (HCHE) is a design and manufacturing company, specialising in air-conditioning and refrigeration equipment. HC started from The Heating Centre group which was founded in 1973 and subsequently traded under the German based Günter SA banner from 1995 until their withdrawal from South Africa in 2001, after which HC Heat-Exchangers was established from the solid foundation left in place by Günter SA.
What Was The Challenge?
With a variety of the same type of businesses in South Africa, I needed to implement a design and information architecture that will drive more clients to the company. My mission was to convert new visitors and appease and maintain their loyal customer base. The website had to be full-bodied without being to complex.
What Was The Result
An improved website built on WordPress and Divi Theme with more functionality and drive to engage new clients. Contact forms implemented for quick CTA’s and driving visitors to interact. Product page improved with the full product catalogue and availability for the visitor to download the respective product information. Easy menu structure on the product pages to navigate to the different divisions.